Where the Jobs Are: 2010 and Beyond

Frequently when I work with job seekers, many think about their skill sets as they relate to a particular function or industry. For example, a finance professional searches for roles in a bank, a creative director scopes out positions with advertising agencies, an editor reviews opportunities at publishing houses, and a lawyer searches for a position in a law firm or large corporation. But the reality is that the competencies that these professionals possess can add great value to emerging and high growth industries. And in order to stay relevant and employable in 2010 and beyond, job seekers will need to find the intersection between their competencies and emerging industries to land successfully in these turbulent times. Here are some facts related to stimulus money and industries trending upward to get you thinking about where the jobs will be in 2010 and beyond.

High Tech, Green Tech, and Sustainability

Close to $30 billion is being allocated for smart-grid related activities, energy efficiency and conservation grants, renewable energy research, grant funding for the manufacturing of advanced battery systems and vehicle batteries, wind, solar, and electricity transmission projects, and alternative fuel.

In addition, many traditional industries are “greening” their products and services. Examples of greening industries include construction, IT, printing, real estate, hospitality, and event planning. And as the green movement continues to gain momentum, new opportunities for traditional professionals will evolve. For example, as more people begin to support and embrace green industries, the demand for green investor advisory services may also be on the rise and there will be a need for green lawyers to facilitate the legal, regulatory, and government hurdles that businesses will face when implementing a more sustainable workplace.



Science and Energy Funding and Initiatives

Approximately $20B in funding will be used for federal building energy efficiency, fossil energy research and development, and weatherization assistance programs.


Nearly $20B will be designated for transportation and infrastructure funding including investments in public transportation and Amtrak high speed and intercity rail.


Hiring of new employees in upper level government positions has steadily increased from 25% in 1990 to more than 40% in 2008. Reasons for selecting candidates from outside the government sector include the need to fill a skills gap, improve workforce quality, get a fresh perspective, improve workforce diversity, and meet succession planning goals.


People are living longer and more agencies and services are needed to take care of the aging population. Many of the boomers have disposable income for elective surgery, fitness, nutritional counseling, and any products and services that make them feel better and younger.

So regardless of what you do…sales, marketing, technology, administration, operations…there is a way for you to retool your “wares”  to land a job in this new economy.


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